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Taking into consideration the business we’re in, we consistently see first hand the struggles many small and medium sized business owners face when it comes to finding the financing they need for their business. Whether they’re still in the start up phase or needing growth capital, in today’s economy, it seems like accessing capital is like searching for the proverbial “needle in a haystack”.

However, this article suggests that it might not be as hard as people think and that many Canadian business owners simply aren’t looking in the right places. Krista LaRiviere from the Barrie Ontario based, gShift Labs Inc. has raised $2.1 million in just 20 months for her startup which provides search engine optimization strategies for mid-sized businesses.

“The company attracted $500,000 in seed funding from MaRS Investment Accelerator Fund in Toronto, $1.1-million from Vancouver-based GrowthWorks Capital Ltd. and $500,000 from the federal agency FedDev Ontario.”

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