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Imagine you’re leading a brainstorming session at your company. You want to come up with growth strategies for your startup, so you gather your team in a meeting room, generate lots of ideas, and choose the most promising one. Many small business owners use that approach, but unfortunately, it often doesn’t work. In fact, it makes your team less creative.

“Group problem solving can be extremely effective, but only if it’s done right,” says Art Markman, cognitive psychologist and author of Smart Thinking (Perigee Trade, 2012). “The usual method is disastrous.”

The usual method–where the group generates ideas together–doesn’t work because group members influence each other’s suggestions. Your brain solves a problem by retrieving relevant memories that might lead to a novel solution. When someone else suggests an idea, your mind limits itself to related memories, eliminating ideas you might have considered and impeding the creative process.

To read the full article – Click Here – www.entrepreneur.com – July 5th, 2012

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