If your business relies on Google for new customers you need to have a mobile friendly site.
Starting April 21 Google will be revamping their search algorithm to include “mobile friendliness” as a ranking factor. (Over 60% of online searches are made from a mobile device so it’s clear why Google is making this change).
A mobile friendly website is one that adapts to the users device – the website displays correctly whether it’s a desktop, iphone, ipad or tablet.
Your websites search position – the front page or page 10 – is based on hundreds of ranking factors that Google uses to determine how relevant a website is to the search. Ranking factors include stuff like content, site speed, links, time spent on site and, for the first time on April 21, mobile friendliness.
If your site is not mobile friendly, some experts say that non-optimized pages will virtually drop from mobile rankings and maybe even desktop rankings. Some go as far to predict that any page lacking mobile optimization will cease to rank for head terms. A head term is a popular keyword with high search volume – “small business loan” for example.
Is your website mobile friendly? Use this website to find out