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I was born and raised in Vancouver and have lived in Victoria since 1988. My wife and I have 3 kids in their 20’s who, among everything else kids do, all played soccer and baseball from the time they were 5 years old. So on cumulative basis, I’ve coached or watched over 90 seasons of kids sports – and if I had to do it all over again I wouldn’t change a thing.

I’m a huge NFL fan (49ers), enjoy any beach that has a Corona on it, play the bagpipes, and have the nicest lawn in the neighborhood. And I have a gray cat named Goose.

I’ve been the marketing guy for three of Steve Clarks’ companies over a span of more than 25 years and have enjoyed (almost) every minute of it. Although the internet has dramatically changed marketing over this period, there is one basic marketing philosophy I’ve used that has never changed – be diligent in understanding your customers’ needs, attitudes, behaviors, and values. This way, as a marketer, you’ll be able to think like a customer. It’s simple and it works.

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